活動(dòng)背景

中國(guó)五千年文化源遠(yuǎn)流長(zhǎng)且博大精深，文化資源十分豐富，福建省武夷山市尤其如此。為活化中國(guó)傳統(tǒng)文化及自然資源，創(chuàng)新城市文旅品牌形象，武夷山市人民政府與清華大學(xué)文化創(chuàng)意發(fā)展研究院聯(lián)合舉辦“武夷山旅游城市IP設(shè)計(jì)征集活動(dòng)”，助力凝練中國(guó)符號(hào)，樹立中國(guó)文化自信。

組織構(gòu)架

主辦單位：武夷山市人民政府、清華大學(xué)文化創(chuàng)意發(fā)展研究院

征集方向

1.品牌標(biāo)識(shí)設(shè)計(jì)

結(jié)合武夷山地方特色，深度挖掘武夷山文化內(nèi)涵，為武夷山市設(shè)計(jì)品牌標(biāo)識(shí)（須包括LOGO設(shè)計(jì)、宣傳標(biāo)語(yǔ)口號(hào)設(shè)計(jì)）及衍生應(yīng)用場(chǎng)景。

2.IP形象設(shè)計(jì)

以武夷山文化為背景的IP形象設(shè)計(jì)推薦思路：

1）生態(tài)動(dòng)植物類，如“金斑喙鳳蝶”、“穿山甲”等生物（首選）；

2）“茶類”和武夷山“山水”等方面的形象設(shè)計(jì)；

3）其他具有代表性的形象設(shè)計(jì)；

設(shè)計(jì)出屬于武夷山的IP形象及其衍生文創(chuàng)產(chǎn)品，用創(chuàng)意設(shè)計(jì)作品帶動(dòng)武夷山文創(chuàng)文旅的發(fā)展，內(nèi)容包括但不限于動(dòng)漫形象、平面設(shè)計(jì)、衍生品、表情包、系列海報(bào)、紀(jì)念品等。

3.宣傳標(biāo)語(yǔ)設(shè)計(jì)

結(jié)合武夷山當(dāng)?shù)氐奈幕?、風(fēng)景、民俗、農(nóng)業(yè)等因素進(jìn)行標(biāo)語(yǔ)口號(hào)設(shè)計(jì)，作品包含但不限于口號(hào)內(nèi)容、字體設(shè)計(jì)等。

活動(dòng)安排

1.活動(dòng)發(fā)布

2021年10月10日，正式發(fā)布

2.作品征集及評(píng)選

2021年10月31日，作品征集截止

2021年11月3日-11月4日，作品初篩，啟動(dòng)線上展示投票

2021年11月6日-11月9日，作品終評(píng)，評(píng)選出獲獎(jiǎng)作品

3. 頒獎(jiǎng)儀式

2021年11月16日（暫定），頒獎(jiǎng)儀式，組委會(huì)公布結(jié)果

獎(jiǎng)金設(shè)置

總獎(jiǎng)金：20萬(wàn)元

（一）品牌標(biāo)識(shí)設(shè)計(jì)：

一等獎(jiǎng)，1名，40,000元/名

二等獎(jiǎng)，1名，20,000元/名

三等獎(jiǎng)，1名，10,000元/名

（二）IP形象設(shè)計(jì)：

一等獎(jiǎng)，1名，40,000元/名

二等獎(jiǎng)，1名，20,000元/名

三等獎(jiǎng)，1名，10,000元/名

（三）宣傳標(biāo)語(yǔ)設(shè)計(jì)：

一等獎(jiǎng)，1名，30,000元/名

二等獎(jiǎng)，1名，18,000元/名

三等獎(jiǎng)，1名，10,000元/名

（四）人氣獎(jiǎng)：

投票票數(shù)排名前兩位，每名獎(jiǎng)勵(lì)1000元

活動(dòng)相關(guān)問(wèn)題咨詢：

肖老師：18201115140；微信：py438517200

王老師：17600181871；微信：W520GL

郵箱：info@c-lab.net.cn

Solicitation Activity of Tourist City IP Design of Wuyi Mountain

Activity background

The five thousand years of Chinese culture has a long history and profoundness, and is rich in cultural resources, especially in Wuyishan City, Fujian Province. In order to activate Chinese traditional culture and natural resources and innovate the brand and image of urban culture and tourism, Wuyishan Municipal People's Government and the Institute for Cultural Creativity of Tsinghua University jointly held the "Solicitation Activity of Tourist City IP Design of Wuyi Mountain" to assist Chinese symbols condensed and establish confidence in Chinese culture.

Organization Structure

Host Organization: Wuyishan Municipal People's Government, Institute of Cultural and Institute for Cultural Creativity of Tsinghua University

Solicitation Direction

1. Brand identity design

Design the brand identity (including LOGO design, publicity slogan design) and derivative application scenes for Wuyishan City, combined with the local characteristics of Wuyi Mountain, and deeply explore the cultural connotation of Wuyi Mountain.

2. IP Image Design

Recommended Thoughts of IP Image Design with Wuyi Mountain Culture as the background:

1) Design based on ecological animals and plants, such as "Teinopalpus aureus Mell", "Squama manitis" or other organisms (preferred);

2) The image design thoughts under "tea" and the "landscape" of Wuyi Mountain;

3) Other representational image designs;

Design the Wuyi Mountain IP image and its cultural and creative derivative products, and use creative design works to promote the development of cultural creative and cultural tourism in Wuyi Mountain, the content includes but is not limited to anime images, graphic designs, derivatives, emoticons, series of posters, souvenirs, etc.

3. Propaganda slogan design

Design the slogan based on the local culture, scenery, folk customs, agriculture, and other factors, design works include but are not limited to slogan content, font design, etc.

Activity arrangement

1. Activity publishment

October 10, 2021, officially publishment of activity

2. Solicitation and selection of design works

October 31, 2021, Closed of collection of the design works

November 3 - November 4, 2021, Initial screening of design works, and the start of online display voting

November 6 - November 9, 2021, Final evaluation of design works, and selection of award-winning works

3. Award ceremony

November 16, 2021 (provisional), Award ceremony, the organizing committee announced the results

Prize settings

Total prize：200,000.00 CNY

(I) Brand identity design:

First prize, 1 person, 40,000.00 CNY

Second prize, 1 person, 20,000.00 CNY

Third prize, 1 person, 10,000.00 CNY

(II) IP image design:

First prize, 1 person, 40,000.00 CNY

Second prize, 1 person, 20,000.00 CNY

Third prize, 1 person, 10,000.00 CNY

(III)  Propaganda slogan design

First prize, 1 person, 30,000.00 CNY

Second prize, 1 person, 18,000.00 CNY

Third prize, 1 person, 10,000.00 CNY

(IV) Popularity Award:

The top two with the highest number of votes, each rewarded 1,000.00 CNY

For questions related to the activity, please contact to:

Senior Xiao: 18201115140; WeChat: py438517200

Senior Wang: 17600181871; WeChat: W520GL

email: info@c-lab.net.cn

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